We are an apparel brand based in Fukuoka, Japan. Our brand name is middle.We design simple, comfortable, everyday clothing.We make universal clothes that never go out of style.
We are a husband and wife team, from product planning to sales. We are a small brand, but we put all of our passion into what we do.Eight years have passed since the start of the program.
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Our standards on what’s comfortable
Living a life truthful to your feelings.
Precious and irreplaceable time spent with family.
Having no regrets for this moment.
When we are lost, we base on standards on what’s comfortable.
In the middle of daily life.
Simple and comfortable everyday wear that doesn’t try to show off.
We named it “middle” from the idea of clothes that are always right there at the center of our daily lives.
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This is our policy, which we set forth at the start. We believe that comfortable clothing leads to a healthy mind.
All of our products are manufactured at our factory in Japan.The number of sewing factories in Japan is decreasing rapidly. The population is aging and the number of craftsmen is drastically decreasing.Because of this situation, there are very few clothes made in Japan. In order to preserve the wonderful Japanese technology for the future as much as possible, we produce all of our products in Japan.
We are committed to a sustainable apparel industry.We do not mass-produce, but produce the right number of products.We advocate slow fashion.We believe it is important to strike a balance between culture and nature.
Currently, the company operates a physical store and an online store. We often open pop-up stores in galleries and other venues. We have not yet opened a pop-up store overseas, but we hope to do so someday.
We also ship internationally through our online store, so please take a look at our products.
Thank you.